ALEX's mission is to provide children with quality creative products that foster personal expression and build self-esteem. The best children's activities provide lots of fun and they open a child's mind to new skills, new ideas and new worlds. Our attention to quality and design has not gone unnoticed. Many ALEX products have received the most prestigious honors in the industry with awards for our innovative, engaging and outstanding products from a variety of highly recognized magazines and toy review organizations. ALEX helps start children on a lifetime of learning and discovery. It all begins with a brushstroke...it all begins with ALEX!