Your baby is a Genius Baby before they're even born. While in the womb, your little one can already tell the difference between light and dark. After birth, they are drawn to high contrast images in black and white. Though they are able to see other colors, their developing brains aren't able to differentiate them as well as an older child or adult. Then just a few weeks into life, your baby will be able to see their first primary color: red. For these reasons, Genius Babies features a collection of Black, White and Red toys and tools, perfect for the early development of your precious baby.