Celebrating 25 years of delighting babies and infants!

Founded in 1998, Genius Babies is a small, woman- and mom-owned and operated company. We stand behind our products. Thank you to everyone who has supported us over the years. We look forward to another 25 years in business.

Featured collection

Research shows that infants' eyes respond best to high contrast colors like black and white. Red is the first color that infants can best distinguish. With this in mind, Genius Babies has created a collection of developmental-based, sensory toys that will stimulate your baby's brain and body.