Screen-free By Design

BPA & Lead-free

Trusted since 1998

Award-winning Toys
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Set of colorful plush toys on a woven mat

MY FIRST HOLIDAYS AND KEEPSAKES

My First Halloween

Celebrate Halloween with this set of four sensory toys inside a soft Pumpkin: ghost, black cat, purple spider and crinkly candy corn.

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My First Golf Bag Set

Par-Tee Time!

Our bestselling Golf Bag in Pink or Blue. For budding golf lovers and their family!

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Surprise What's Inside Box with Sensory Toys

EDUCATIONAL TOYS

What's Inside Learning Box

A great choice for a baby shower! Comes with 7 colorful, sensory toys for baby to explore.

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We don't chase trends. We follow babies.

Every toy we make is rooted in how babies actually develop — what they see, hear, feel, and reach for at each stage. No fads. No batteries. Just play that matters.

Watch how our toys engage babies from infancy

Our Signature High-Contrast Collection

Medical research shows that infants' eyes respond best to high-contrast colors like black and white, followed by red.

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My First Baby Doll — Eden Collection, Pink Terry

$20.99 USD
$20.99 USD
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Shipping calculated at checkout.

Free gift with purchase

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The Softest Dolls

Your Genius Baby will adore this collection of vintage-inspired, soft dolls in a variety of styles and colors.

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Recognized by Experts

  • Parents.com

    "Best Toys for 2-Month-Olds to Help Them Hit Developmental Milestones"

  • Good Housekeeping

    "For the littlest ones, this set comes with four plush stuffies that can all be stored in a zippered pumpkin. But each one has a "trick" of its own: The candy corn crinkles, the cat meows, the spider rattles, and the ghost squeaks."

  • Forbes

    "High-contrast colors like black and white are also easy for babies to see and excellent for stimulating newborns’ visual development...."