Collections
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Baby Crib, Floor and Car Mirrors
Keep baby stimulated and entertained with a baby-safe mirror in their crib,...
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Baby's First Holidays
This keepsake collection of Baby's First Holidays will surprise and delight your...
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Bestsellers
From our Classic So Soft Doll to Baby's First Soft Fabric Photo...
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Gift Bundles & Sets
Not sure where to start when it comes to buying a gift...
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High Contrast Toys (Black, White and Red)
Medical research shows that infants' eyes respond best to high contrast colors...
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My First Ball
Early in baby's life, balls stimulate baby's eye tracking. As baby grows,...
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My First Doll & Lovey
Your Genius Baby will love this collection of Dolls. They're all super...
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Photo Albums
Babies are born social creatures and are fascinated with faces. Keep your...
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Sensory Toys
Babies explore the world using their senses. These sensory based toys utilize...
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Toys for Fine Motor Skills
These amazing toys help your baby develop fine motor skills with buttons,...